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Want to know how many people visited your site? Where they are located? What their gender and age range are? All this information can be yours. You can use this info to better target specific sections of your audience.
The Acquisition Report provides detailed data on how your audience finds your site, what they do once they get there, and if they completed specific actions, such as filling out a form.
The Behavior Reports provides data about the actions users take on your site, including using site search, the content they view, how fast pages load, and so forth. This information can help uncover areas where your site is not performing as intended.
This section of Google Analytics is all about completed actions. How many people registered for your email list? How many users made a purchase? The answers to these questions provide tons of information about the health of your business and the success of your SEO efforts.